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Black and blue, battered and bruised, retail prepares for a rough ride through Christmas. There is some good news out there and there are always opportunities.

 

It has been a tough and challenging year so far and there are few signs of retail improving. As always, the majority of our clients are ‘hanging in there’ with modest growth and some clients fairing well.  

 

Looking ahead, Black Friday is an established event and with the trend of the more considered purchaser researching early. Customers, who might be considering larger purchases for this Christmas, will look closely at the Black Friday offers. This will pull major purchases forward from the established pre-Christmas sales. Last year on Black Friday and the through the early sale activity, many established retailers ‘shot themselves in the foot’ by converting full margin business to lower margin business.

 

Black Friday is the 27th November  

 

For big-ticket sales, incentivise your customers to commit early; for some sectors Christmas could be all but over by the first week in December.

 

While on-line sales continued to grow last year we saw a significant increase in click and collect, customers trusting the store route rather than the courier to deliver. Click and collect also simplifies the return process, we see this trend continuing. 

 

Shopping will build through November towards Black Friday and the last pay month end, prior to the festivities, when we will see an increased spike and then possibly a period of depressed sales until closer to Christmas.  

 

Whilst there is still be some time for tactical planning, customer research and enquiries have begun and will build from now through to the end of November so…set out your stall and get your offers out there and on-line, it’s never too early and this year the indications are: don’t be too late with your planning!  

 

 

 

 

 

 

 

 

 

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